In 2019, we introduced our products in fridge format, moving from frozen. In 2020, we switched to cardboard packaging with a plastic seal for our fridge products, aiming to enhance our sustainability efforts. However, after consulting with specialists, we realized our packaging wasn’t as sustainable as it seemed. To make data-driven decisions, we hired a strategic eco-innovation studio to compare our packaging with various materials based on reliable and independent data.

The change from 2020 to 2021 reduced CO2 emissions by 40%, fossil fuel use by 50%, and water consumption from packaging by 14%. But we never settle and after less than three years we are presenting a new format which make the old one obsolete.

• 92% rPET Packaging: Made primarily from recycled plastic, it is 100% recyclable.
• Reinforced Plastic Film: To protect the contents as much as possible and thus reduce food waste.
• No Cardboard Sleeve: We print directly on the packaging, reducing the materials used by 30%.