We’ll explain it to you, quickly and easily.
We extract all the protein from the soya beans and peas to create a protein concentrate. We mix this with filtered water to produce a dough which, by means of pressure and temperature changes, creates the texture so characteristic of Heura® products.
It seems like science fiction, but it’s a technique similar to that used to make biscuits, cereals, or pasta. ;) Once we get the desired base of the Heura® products, we marinate it with spices and ingredients from our Mediterranean roots. And after all of this, all that’s left is to enjoy your favourite recipes with Heura®.
Our source of protein comes from soya beans (chicken-like products) or peas (beef-like products). The quality of our raw ingredients is something we take very seriously.
Our soya is Identity Preserved (IP) based on HACCP and Diligence principles.
It’s worth noting that most of the land farmed for soya on the planet is used to feed animals. That is, 77% of the soya produced worldwide is used to fatten animals; only 7% of all soya produced is used for typical soya foods such as tofu, soya milk, edamame or Heura®.
Likewise, it is often said that the Amazon is being deforested by soya bean crops, but the main factor in the deforestation of Brazil’s rainforest is cattle grazing. And if that weren’t enough, as we previously mentioned, most of the soya grown in the Amazon and Cerrado areas is used for fattening animals for their meat.
As well as all that, Heura® is produced with soya beans that come from European crops that do not encourage deforestation, also ensuring that it isn’t genetically modified. We use white soya protein concentrate. It’s one of the most nutritionally complete legumes due to its high protein, fibre, iron, essential amino acids, vitamins and minerals, and its almost non-existent saturated fats.
Although there are no conclusive studies showing negative effects of GMOs on health, we at Heura® are concerned about the consequences of market domination by some multinationals. At Heura® we work for a free and open food system. Additionally, the soya beans we use to make Heura® products come from crops that do not encourage deforestation.
Protein concentrate is obtained from soya beans or peas through a chemical separation process. The protein part of the beans is concentrated by separating the starches and the soya or pea oil.
Mature, white soya beans or peas are dried and ground into flour. The fat and starch portions are then removed.
- Fat: through organic solvents that bind to the fatty part and are thus removed from the flour, which is almost free of fat.
- Starches: a solution is prepared (flour is mixed in liquid) which lowers the pH. At a pH 4–4.5, proteins become insoluble, while starches are soluble. This allows the two portions to be separated and the flour to be re-dried, leaving it almost starch-free.
Keep up the pace! We continue working every day to be in more and more places, but sometimes it’s not as fast as we’d like it to be. We need your help to be successful! Write to your usual supermarkets and ask for the Heura® product you’d like to see in the store. We’ll leave you a few tips to help. For our part, we promise to continue our efforts to improve and to reach more people.
Check whether or not we’re in your area here. We hope to be there ASAP.
- All Heura® products are high in protein and have a higher percentage of protein per calorie than animal meat.
- They contain more fibre and iron.
- They have less fat and much less saturated fat.
Heura® products are gluten-free, except for the pizzas.
Only one: soya. So, if you’re allergic to soya, we want you to know that at Heura Foods, we work hard to create products that are just as incredible as Heura® so that you too can enjoy them. We hope that we can share your table soon.
Heura® is suitable for everyone except those who have an allergy or intolerance to an ingredient, of course. :) They are 100% plant-based products and contain proteins of high biological value, with all the essential amino acids. These products are very rich in lysine, the most difficult amino acid to find in a 100% plant-based diet.
We like foods that bring us together. Heura® is whatever you want it to be!
Our soya beans are not genetically modified and we ensure that this is the case through our traceability policy.
We use vitamin B12 (cyanocobalamin) in our marinating process to enrich Heura® and make it a 100% nutritious food. We know that vitamin B12 is a very important part of our well-being: 75 grams of Heura® contain 1.87 µg of vitamin B12, which is 75% of the recommended daily allowance. For vegetarians and vegans, a daily intake of 2.5 µg is recommended (in the EU).
We believe that soya is the perfect legume to create our products. From a nutritional point of view, it’s almost unbeatable. Its high protein, fibre and iron content, its almost non-existent saturated fats and its high content of essential amino acids, vitamins, isoflavones and minerals make it an incredibly complete food. Soya is also a food with a high filling power that produces a light and long-lasting feeling.
Additionally, the soya beans we use to make Heura® products come from crops that do not encourage deforestation.
We recommend not freezing refrigerated Heura® because it would lose its original texture and juiciness, and become drier. The magic would be lost.
However, once it’s cooked, Heura® can be frozen. That way you can do the normal batch cooking that helps organise your meals for the week.
Once thawed, the product should be consumed within 24 hours.
Yes, once cooked, you can refreeze Heura®. This way it’s much easier to prepare your lunch boxes for work. As they say, batch cooking helps us organise our weeks. :)
That and more! We are proud of the nutritional values of Heura®. Our products have a high content of protein, fibre, iron and vitamin B12. They are also low in saturated fats and, being 100% plant-based, are cholesterol-free. So on top of being delicious, they’re good for you. And not to brag, but several nutritionists have told us that Heura® is one of the most complete products they have ever seen.
However, if you have any doubts, please consult your GP for an additional check.
You can rest assured: our product is 100% safe for everyone – including mums-to-be and their little ones! We recommend that you always follow the storage and cooking instructions, and that you don’t exceed the recommend daily amount (as with all packaged foods).
The product label contains all the necessary information. You can find out more about our products at: https://www.heurafoods.com/en-GB/buy-heura-vegan-food
Heura® is suitable for everyone, from children to expectant mothers. But we always recommend consulting your nutritionist, doctor and/or paediatrician.
Short answer: of course!
Long answer: Heura® has a high protein content and is therefore very suitable for muscle building. In addition, Heura® Bites and Heura® Strips are high in iron and a good source of phosphorus and magnesium, two very important minerals during exercise. A new ally for sports addicts!
Cholesterol and cancer: Heura®, being made from soya beans, may help to lower levels of LDL cholesterol (the bad one). Furthermore, the fatty acid profile of Heura® is heart-healthy, as its saturated fatty acid content is very low and its polyunsaturated fatty acid content is high. In addition, most studies conclude that the consumption of soya as a food has preventative effects against the appearance of different types of cancer, such as endometrial, breast and prostate cancer.
Heura® is a protein food which, unlike products made from animal protein, has a high percentage of fibre. This means that when combined with good water intake, it can help people with intestinal transit problems. As a low-fat food, together with a balanced diet, it can help in maintaining a healthy weight.
Heura® contains isoflavones, which can help reduce both the frequency and severity of hot flushes caused by menopause.
Heura® contains no added sugars and is very low in simple sugars: this makes it suitable for people with diabetes, as it causes practically no increase in blood glucose levels. In addition, its high fibre content may improve insulin sensitivity.
Many call Heura® a ‘superfood’, but we don’t believe in miracle foods. The best person to help you plan your diet according to your needs is always a dietitian or a nutritionist.
In any case, we assume that you now understand why nutritionists who are familiar with Heura® are amazed by it.